Interpretation of lighting design aesthetics of Italian brand stores

Italy is a country where fashion, romance and comfort are first seen. It is imbued with profound classical culture and lingering with softness and intoxication... There are churches scattered all over the country, with bells ringing all the time, and the
From:SEEPOSH—Connie
 Italy is a country where fashion, romance and comfort are first seen. It is imbued with profound classical culture and lingering with softness and intoxication... There are churches scattered all over the country, with bells ringing all the time, and the holy fire all the year round. Walking along the narrow streets is like walking into the ancient children's language of the middle ages, but the corner street is also full of modern fashion.

 Italian brand shops are also intertwined with classical and modern aesthetics, and fashion and classics collide with each other. The high-quality environment not only lays the foundation of the store, but also provides customers with excellent visual and spiritual enjoyment. Today, I'll introduce four Italian brand shops with different strengths to you to see their different light and shadow art colors.


LION Table Bar Commercial lighting

 Between the Pantheon and Navona square in Rome, there is a cocktail bar called lion. As a historical building in the era of rationalism, lion has bold lines and high saturation colors, which are different from the surrounding simple palaces. It takes cyan, turquoise and red as the dominant colors and forms a perfect compromise and innovation with geometric line design.


 Lion's distinctive soft lighting and mirror decoration, with the circular shape as the main character, the light sources are arranged in a proper position, appropriately shuttling the light between the arc lines and the mirror, and the painted Ottoman Turkish three-dimensional diamond screen, highlight the characteristics of pop aesthetics, abstract and fashionable.



 The large column is inlaid with mosaic decoration, which sets off the polished brass bar. Imagine that at night, romantic bartenders are mixing wine, and the whole city is filled with fashionable and comfortable taste.


 Whether it is human, geometric shape, mirror or wine aroma, it is the carrier of light and shadow extension, or bright and playful or lazy style. The designer also skillfully selected colored glass, which is colorful under the spotlight. The combination of the basic geometry and the three primary colors makes the indoor light screen flow.


 The wine glasses and cocktails have a flexible light sense under the reflection of the aluminum tank light bar, and they also shine, and a trace of lively colors jump out in the surrounding quiet environment.


Motta Milano 1928 Lighting design case appreciation

 In 1928, the story of Motta Milano began. Its long history is considered as Milan's "living room". Milan is a hospitable city. Motta creates a mobile space.

 Starting from breakfast, accompanied by jazz or DJ performances, it meets the needs of every customer with continuous sensory experience.

The entrance to the atrium of the restaurant adopts large blue glass doors, and the walnut counter is matched with the curved glass food exhibition area with brass details. The designer selects sculpture lighting in combination with the atmospheric design, so that people can feel the general view of the cathedral.
With the integration of traditional materials and modern design, a large number of three-dimensional elements and decorative patterns are connected with the city under the bright and atmospheric light source, showing a passionate side.

 The atmosphere of the restaurant is unique. Under the change of light source, the alternating yellow and white lights outline the main color of blue with elegance and nobility.

 The alternate appearance of dark blue and light blue tones; Magenta embellishes a lively personality; The mirror reflects the black-and-white gray triangular lines on the ground, making the surrounding environment suddenly vibrant and enriching the atmosphere with the aroma of wine.

 The exterior design of the church can be seen everywhere, but the interior is a gold bar chair with fashionable lines. In such an environment, the smart small pole lamp and scattered wall lamp at the bar complement each other, once again realizing the integration of elegance and fashion, and highlighting the unique temperament of Italy.


VyTA Enoteca Regionale Lighting design case appreciation

 The ancient frattina 16th century townhouse is designed by the local architect Daniela colli into a three storey space. Vyta brand has recently launched the third brand store in the city.


 From a distance, you can get a kind of ancient and elegant petty bourgeois sentiment. The cultural roots of interior design are perfectly integrated with the needs of social users, and the soft luster in the store attracts people all over the world to enjoy the integration of this moment.


 The floor of the bar area is made of black marble. The black leather bar chair is surrounded by a 17 meter long polished copper counter. The lighting designer skillfully uses the overall style, selects a small light source with low brightness, and matches it with unique lighting and simple and exquisite ceiling lights.



 Connected to this is the Bijou food and wine library. The rose gold mirror wall is matched with the green velvet sofa, and the bright embedded light ignites here. There is no lack of a different experience for reading in this environment.

 In addition, the restaurant on the second floor is more special. Three independent areas are mixed with black ceilings. Orange chandeliers and pentagonal mirrors scatter light gold lights to every corner. Together with bright orange velvet chairs, the atmosphere of the dining environment becomes lively and lively at once. Even the textured concrete and dark oak floors are lively under such light and shadow.


VyTA Santa Margherit Lighting design effect

 Vyta Santa Margherita is located in Florence, Italy. The design combines the historical features and ancient colors of old buildings. Antique marble gives people a heavy texture. The shop also has a modern exquisite and gorgeous copper platform, which is integrated with the copper ceiling in visual effect. It shows warmth and uniqueness under the crystal clear glass luster, and explores historical memories in the noisy city.


 As a bakery, it certainly needs the fusion of taste buds and soul. The baking display cabinet is made of transparent glass and pink copper, so the lighting designer retains the style of the old railway station waiting room in the 1930s and integrates many modern elements. The bakery is decorated with white light source, arc-shaped wall lamp, light yellow light source and column slender chandelier.


 At the back of the bread counter, the copper tube under the light casting presents a golden luster, leaving enough space for fluidity. It is echoed by the turquoise leisure chair on the other side. While the color jumps off, it also breaks the complete gorgeous, adds a modern sense of exquisite fashion, and is more integrated into the city.


 All kinds of decorations in the store are cultural and artistic products. From the clock shape to the murals on the wall, they all need to be set off by embedded lights to fully display their charm. Although the lights here are simple, they also exude an artistic atmosphere.



 Italy has an ancient civilization and excellent culture. It is rich in religious color but full of modern fashion. It is like a heavy and low cello playing a light and romantic love song. The sparks are charming and rich.
 In such a country, the light and shadow in those brand stores are the finishing touch, transmitting the beauty of integration to your heart through the light.
 There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
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